Heinz Tomato Ketchup Introduces First 100% Recyclable Cap Delivering the Perfect, Eco-Friendly Squeeze!
- Move will save one billion plastic lids – enough to fill 35 Olympic swimming pools – from being sent to landfill every year globally
- Heinz will introduce unique new caps to the famous squeezy tomato ketchup bottles, resulting in both the bottle and cap being 100% recyclable
- The new eco-friendly caps, to be rolled out in 2022, deliver the same perfect serving of the World’s Favourite Ketchup that you know and love
- After eight years, 45 prototypes and more than 185,000 hours in the making, Heinz has found an innovative solution to create the first fully recyclable squeezy bottle, including the cap
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HEINZ announced today that it is introducing innovative and more sustainable caps for its squeezy sauce bottles, made to be 100% recyclable. (Photo: Business Wire)
The unique new cap – made of an innovative single type of material – has been created after Heinz invested eight years of research and development involving more than 185,000 hours and investing
Heinz created 45 different designs in total on the mission to create the new cap, which were printed in-house using a state-of-the-art 3D printer. After creating the prototypes, Heinz then followed a rigorous testing procedure to make sure the cap met the highest quality standards.
The first Heinz varieties to get the new cap will be the world’s most loved ketchup, Heinz Tomato Ketchup, and the popular Heinz BBQ Sauce. The cap will be rolled out globally from 2022, starting in
The move will mean a potential one billion plastic caps – enough to fill 35 Olympic swimming pools – can be recycled, instead of finding their way into landfill.
To date, Heinz sauce bottles have used a flexible valve, which had been designed to deliver the ideal portion of sauce per squeeze, but was typically challenging to recycle. The new innovative cap has been designed to provide the same perfect squeeze of your favourite Heinz Tomato Ketchup using a single, rigid and more recyclable material. Resulting in the cap – and Heinz Tomato Ketchup bottle – being easily and conveniently recycled alongside other household curbside recycling.
The new cap dispenses the same perfect amount of sauce every time without affecting the squeezability.
Heinz is committed to reducing packaging waste wherever possible whilst continuing to offer great value, and this move is part of Heinz’s pledge to aim to make 100% of its packaging recyclable, reusable or compostable by 2025.
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