Helping Family Dinners Remain Business as Usual for Federal
Government Workers
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Jan. 15, 2019--
Kraft is opening a grocery store pop-up tomorrow in Washington,
D.C. to support a program called “Kraft Now Pay Later” that helps
federal government workers during the government shutdown. An estimated
800,000 government workers* are impacted by the government shutdown and
many in the Washington, D.C. area as the federal government is the
largest employer. Many of the workers affected are parents who don’t
need the added stress of feeding their families. Kraftis
stepping in and helping them stock up on staples like KraftMac &
Cheese, KraftNatural Cheese, KraftSingles, KraftSalad
Dressings, KraftMayo and KraftBBQ for their dinner
tables.
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The pop-up store will be open January 16 – 20, 2019 at 1287 4th
Street NE, two blocks from Union Market. Current federal government
workers holding their government ID will be able to shop and take home a
bag full of Kraft products for their families. In return, Kraft
asks workers (if they can) to pay it forward by donating to their
charity of choice or someone in need once they are able to do so.
“During the government shutdown, parents should not have to worry about
putting dinner on the table because they aren’t receiving a paycheck,”
says Sergio Eleuterio, Head of Marketing for Kraft. “Kraft
stands for families and we want to support the families who have built
our brands. This store is one way we can help those affected get the
grocery staples they need. And we celebrate all who are doing their part
to help.”
For more information on Kraft’s initiative and a full list of
other available support in the DC area please see visit bit.ly/KraftNowPayLater.
* https://www.nytimes.com/2019/01/13/us/government-shutdown-impact.html
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and
beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality, great
taste and nutrition for all eating occasions, whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft,
Heinz, ABC, Capri Sun, Classico, Jell-O,
Kool-Aid, Lunchables, MaxwellHouse, Ore-Ida,
OscarMayer, Philadelphia, Planters, Plasmon,
Quero,Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190115005833/en/
Source: The Kraft Heinz Company
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800
heinz@alisonbrodmc.com
Lynne Galia
The Kraft Heinz Company
847-646-4396
Lynne.galia@kraftheinz.com