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Consumer Analyst Group of New York (CAGNY) Conference

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Willem Brandt

Willem Brandt

Zone President, Europe and Pacific Developed Markets

Willem Brandt has been Zone President, Europe and Pacific Developed Markets for The Kraft Heinz Company since December 2023. In this role, he is responsible for business operations in Europe, Australia, New Zealand, South Korea, and Japan.

Willem has been with Kraft Heinz since 2021, serving as President, Continental Europe from October 2021 to December 2023, where he led the Company's business in Belgium, the Netherlands, Luxembourg, Germany, Austria, Switzerland, France, Spain, Portugal, and Italy.

Before joining Kraft Heinz, he spent 22 years at Unilever PLC in various marketing, sales, and general management roles at local, European, and global levels. Most recently, he served as Unilever's Vice President Home Care Europe from 2018 to October 2021. Before this, he held senior roles at the company as Global Vice President – Channel Transformation Foods & Refreshment/Ecommerce UFS, Global Vice President Ecommerce & Customer Development – Unilever FoodSolutions, and Country Manager and Vice President Sales, The Netherlands.

Willem holds an LLM (Master of Laws) degree from Utrecht University in the Netherlands as well as an MBA from INSEAD in Singapore and Fontainebleau, France.

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