For the First Time, Ultra-Comforting KRAFT® Mac & Cheese Deluxe Is Now Available in the Freezer Aisle
Rolling out nationwide in two rich and cheesy new flavors, KRAFT® uplevels convenience without sacrificing beloved taste and quality
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For the First Time, Ultra-Comforting KRAFT® Mac & Cheese Deluxe Is Now Available in the Freezer Aisle (Photo: Business Wire)
People are turning to their favorite comfort foods more than ever before,1 and as life becomes increasingly busy, most are regularly purchasing frozen foods for convenience.2 As the makers of America’s favorite comfort food, KRAFT Mac & Cheese is responding to fans’ evolving needs and preferences with a delicious and ultra-comforting new frozen option. Deluxe Frozen requires minimal prep, cooking time, and clean-up, all while maintaining the KRAFT quality and taste.
“At KRAFT Mac & Cheese, we believe in the positive power of comfort,” said
However, as the temperature outside begins to increase, it becomes much more uncomfortable to visit the freezer aisle. KRAFT Mac & Cheese believes that its fans deserve Deluxified comfort any time – even when shopping in the ice-cold frozen section during the warmer months. To solve this frustration, the brand is releasing a new, limited edition Frozen (A)isle Sweater to make shopping for new Deluxe Frozen as comfortable as eating a warm bowl of it.
Inspired by the classic
In celebration of the launch of the new Deluxe Frozen, KRAFT Mac & Cheese is also releasing three comforting new :15 spots as a part of its larger “Help Yourself” campaign. Created by
To learn more about KRAFT Mac & Cheese Deluxe Frozen and the rest of the brand’s deliciously comforting offerings, visit https://www.kraftmacandcheese.com/products/, and follow Kraft Mac & Cheese on Instagram @Kraft_MacandCheese,
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ALISON BROD MARKETING + COMMUNICATIONS