VELVEETA Unveils its First-Ever, Ready-to-Eat Queso in Three Cheesy Flavors
Marking the brand’s first innovations in five years, VELVEETA is also debuting new Shells & Cheese flavors and Gluten-Free offering
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VELVEETA Unveils its First-Ever, Ready-to-Eat Queso in Three Cheesy Flavors (Photo: Business Wire)
VELVEETA has long-been synonymous with queso – in fact, every year shoppers purchase 125 million pounds of VELVEETA loaf1 to make the delicious cheesy dip. Despite the decades-long recipe that fans indulge in, a ready-to-eat version has yet to be available – until now. The new resealable jars offer a convenient way for fans to enjoy their favorite cheese in small groups or on their own.
Drawing inspiration from fans combining spice and bold flavors to elevate their mac & cheese, VELVEETA is also launching two new flavors of Shells and Cheese—Pizza and Buffalo. As the first new flavors of Shells & Cheese in twelve years, the product is tailored to those who relish in the excitement of customization and aims to provide even more ways to hit the spot when it comes to big mood food. Alongside the new flavors, the brand is also debuting its first-ever Gluten-Free Shells & Cheese offering as consumers lifestyles and preferences continue to evolve.
“At VELVEETA we are continuing to take big swings to establish ourselves as part of culture, pushing the boundaries not just in marketing but also innovation as we strive to captivate a younger audience,” says
The VELVEETA innovations are the latest example of the brand’s commitment to encourage fans to live La Dolce Velveeta, unapologetically embracing pleasure by indulging in the things they love most. Launching at retailers nationwide beginning in May, the innovations are set to elevate mealtime experiences for pleasure seekers who believe food is meant to be enjoyed. For more information follow @Velveeta on Instagram or @Cheesy_Velveeta on TikTok.
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